When are brand changes necessary? When one moves to and lives in a country that doesn’t understand what the super mysterious feijoa fruit was in the previous brand, Feijoa Designs.

Building a platform is made more potent using your name, especially when you are an artist, maker and silversmith, so say a big welcome to Hayley’s new brand name with a  look and feel that sparkles. We enjoyed helping her out with the big change and think it’s a bit of gem.